e.l.f. Beauty’s CDIO Claims Responsibility for AI’s Foundation, Emphasizing It’s Not Just an IT Mandate

e.l.f. Beauty’s CDIO says she’s responsible for AI’s foundation, but that these tools aren’t an IT mandate Ekta Chopra, the chief digital information officer of e.l.f. Beauty, says the fast-growing beauty brand is piloting 85 different agentic artificial intelligence use cases. But giving employees more access to generative AI tools doesn’t come with a mandate […]